Sally McMurray is the Marketing and Operations Manager at Finbay Capital, bringing a wealth of experience in business management, marketing strategy, and operations. With years of experience running her own business, Sally has developed a strong understanding of what it takes to build, scale, and streamline a successful operation.

Sally plays a key role in overseeing the day-to-day operations of the business while driving the marketing strategy that supports Finbay Capital’s growth. From managing workflows and systems to executing client-focused campaigns, she ensures the business runs efficiently behind the scenes while maintaining a strong, consistent brand presence in the market.

Her entrepreneurial background gives her a practical, results-driven approach to both operations and marketing. She is highly organised, detail-oriented, and focused on creating systems and processes that improve client experience, support the broker team, and enable the business to scale effectively.

At Finbay Capital, Sally is passionate about building a smooth, professional, and client-first experience across every touchpoint. Her ability to combine strategic thinking with execution makes her an integral part of the business and a key driver of its continued growth.