Jake Jones is a Finance Broker at Finbay Capital, specialising in asset and commercial lending solutions for business owners, investors, and entrepreneurs. With over 7 years of experience across sales, business broking, and high-performance environments, Jake brings a strong commercial mindset and a results-driven approach to every client engagement.

Before joining Finbay Capital, Jake built his career in business sales and broking, working on complex transactions including mergers and acquisitions and high-value commercial deals. His experience spans the full client journey—from lead generation and strategy through to negotiation and settlement—giving him a deep understanding of how to structure funding solutions that align with real-world business outcomes.

Jake’s expertise lies in understanding the bigger picture behind each transaction. He works closely with clients to structure tailored funding strategies across business lending, equipment and asset finance, and commercial transactions. Whether it’s securing capital for growth, funding large asset purchases, or navigating complex lending scenarios, Jake provides clear, strategic guidance backed by strong execution.

Known for his communication skills, confidence, and disciplined approach, Jake is able to simplify complex financial scenarios and guide clients through the process with clarity and certainty. His background in high-level sales environments has equipped him with strong negotiation skills and the ability to drive outcomes in fast-paced, high-stakes situations.

At Finbay Capital, Jake is focused on delivering practical, scalable finance solutions that help clients move forward with confidence. His ability to combine commercial insight with a client-first approach makes him a trusted advisor for business owners and investors looking to take the next step.